Hello Friend,

Let’s talk about how we talk.

The words we say. What we share. The platforms we use. Our tone.
Because how we communicate is how we lead.

Around the world, governments are struggling to keep pace with a rapidly evolving communications landscape. Misinformation spreads faster than the truth. New platforms outpace public systems. Political polarisation makes honest dialogue harder than ever.

We’re hearing more and more that this isn’t just a messaging issue, it’s a participation crisis. When trust breaks down, people disengage. When communication falters, so does legitimacy and shared action.

At CPI, we’ve been exploring these questions deeply. Earlier this summer, we brought them to the global stage at the Cannes Lions International Festival of Creativity, one of the world's largest gatherings of creatives, campaigners, and communicators. 

We didn’t go to Cannes to market CPI. We went to listen, to learn, and to build alliances with people who shape culture. Because if we want to rebuild trust in government and reinvigorate dialogue with communities, we need to get creative.

Here’s what stood out:

• Governments aren’t alone. Brands, media, and philanthropy are also grappling with how to communicate in a fragmented and distrustful world.
• People want depth. Behind every bold campaign were questions about responsible storytelling, inclusive narratives, and truth.
• Human connection matters most. In an age of AI, it’s raw, real lived experience that cuts through.

I left Cannes more convinced than ever: strategic communication is a leadership strategy, especially in government.

If we want stronger institutions, we need stronger communications built on transparency, plain language, and early, honest engagement. The way we communicate reflects what and who we value. And, at this moment, it’s one of the most powerful tools governments can leverage.

Best wishes,
Elysa

🔗 Connect with Elysa on LinkedIn

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